Total Brand Management


To implement the requirements related to quality brands, thoroughly enhance the basic abilities of quality brand construction of Chinese enterprises in public management, technical support, quality improvement and value creation, as well as to boost the healthy development of quality brand of China’s firms, CAQ launches Comprehensive Brand Management Popularization and Promotion nationwide with commission from the Ministry of Industry and Information Technology. Through experts’ in-depth lectures in different places and sectors, CAQ endeavors to raise the awareness of firms regarding brand construction, let enterprises master the systematic measures of brand management and help them foster the brands independently. By paraphrasing government policies of quality brand, experts can interpret the current situation, opportunities and challenges facing enterprises.